AAA School Of Advertising

Date: 22 September – 19 November   

Duration: 8 weeks (± 4 hours/week)

Price: R 16 000.00  OR 30% Early bird discount: R 12 999.00 if you enrol by 8 September
Contact us for discounts on group bookings.

Resources needed: Access to a computer, adobe XD, photoshop and internet.

Course Location: Online (live online sessions with access to online resources via our learning platform)

Lecturer: Nicolas Nesbitt, a multi-faceted and experienced digital designer in the industry

Entry requirements: Proficient in the use of an Apple Mac and Adobe Photoshop. A solid foundation in design is a welcome bonus, but not mandatory.

AAA Certificate of Achievement will be awarded upon completion.

UI/UX Design for Digital media

Digital design is a fast-paced, interdisciplinary field. In order to stay ahead of the curve, today’s digital designer needs to be more sophisticated in their approach to creating visual design, by keeping their eyes on new trends to develop new products that are aesthetically beautiful and highly usable to the client and consumer.

In this course you will learn how to enhance user satisfaction, improve usability, accessibility and create pleasurable interactions in the user experience design (UX) component.

You’ll also be taught the fundamentals of user interface design (UI) and how to create hi-fidelity prototypes for applications.

this course is ideal for

  • Web designers, graphic designers and art directors who want to expand their current skillset
  • Any creative who finds themselves being drawn more and more into the world of web and app design.


 what to expect

  • ‘Live’ online lecture sessions and consultations on each topic area
  • Sessions are structured to be informal and fun
  • Small classes to ensure interactive discussions
  • Brainstorming together in teams to develop class projects  
  • Opportunity to learn from an industry expert and receive feedback on your practical work
  • Online videos relating to digital design

In this course you will cover the following topics:

Introduction to UX Design

  • User-centric design
  • Understanding your users
  • Usability
  • Customer journey mapping
  • Personas and scenarios

Introduction to UI Design

  • UI Principles
  • Trends in UI
  • Design Theory
  • Emotional design
  • Colour theory

Prototyping

  • Wireframes
  • Prototypes
  • Mockups
  • Adobe XD

UX testing

  • Recruiting test participants
  • Moderating test sessions
  • Tips and traps for successful usability tests
  • Evaluating results
  • Testing tools & technologies
  • Communicating test results
  • Personas and scenarios

after completing this course

You will have a solid foundation of theory and skills needed for today’s interactive digital world. Whether it be creating content for websites and mobile applications, this course will give you the skills needed to advance forward as a digital designer ready for future emerging industries.