AAA School Of Advertising

Strategic Account Management

2021 Dates: w/c 7 June 2021 

Cost: Early Bird Discount (Paid in full one month before start date) – R7999.00
Full Price: R9999.00

Duration: 4 weeks (± 4 hours/week)

Resources needed: Access to a computer and internet

Course Location: Online (two live online sessions per week with access to online resources via our online learning platform)

Entry requirements: Basic marketing knowledge is helpful, but not mandatory

AAA Certificate of Achievement will be awarded upon completion.

For more information, contact us on

Marketing and Advertising is all about building mutually beneficial partnerships. In this course, delegates will learn the soft skills required to become a better strategic thinker, customer-focused planner and successful relationship builder.

This course is ideal for…

  • Anyone involved in delivering client service and managing client accounts
  • Anyone involved in new client pitches incl. creatives
  • Advertising, media and digital agency professionals
  • Entrepreneurs looking to strengthen their client relationship skills


  • Pitching with impact
  • Winning and retaining clients
  • Building successful client-agency relationships
  • Becoming more effective in delivering excellent client service
  • Presentation and communication skills
  • Adding value by contributing to winning strategies
  • Leveraging insights to optimise campaign plans and creative executions

After completing this course
Delegates will understand a client’s needs and be able to
effectively exceed their expectations.