AAA School Of Advertising

Strategic Account Management

2021 Dates: w/c 31 May 2021 & w/c 1 November 2021

Cost: Early Bird Discount (Paid in full one month before start date) – R9999.00
Full Price: R7999.00

Duration: 4 weeks (± 4 hours/week)

Resources needed: Access to a computer and internet

Course Location: Online (two live online sessions per week with access to online resources via our online learning platform)

Entry requirements: Basic marketing knowledge is helpful, but not mandatory

AAA Certificate of Achievement will be awarded upon completion.

For more information, contact us on executivetraining@aaaschool.ac.za

Marketing and Advertising is all about building mutually beneficial partnerships. In this course, delegates will learn the soft skills required to become a better strategic thinker, customer-focused planner and successful relationship builder.

This course is ideal for…

  • Anyone involved in delivering client service and managing client accounts
  • Anyone involved in new client pitches incl. creatives
  • Advertising, media and digital agency professionals
  • Entrepreneurs looking to strengthen their client relationship skills

COURSE CONTENTS

  • Pitching with impact
  • Winning and retaining clients
  • Building successful client-agency relationships
  • Becoming more effective in delivering excellent client service
  • Presentation and communication skills
  • Adding value by contributing to winning strategies
  • Leveraging insights to optimise campaign plans and creative executions

After completing this course
Delegates will understand a client’s needs and be able to
effectively exceed their expectations.