Strategic Account Management
2021 Dates: w/c 7 June 2021
Cost: Early Bird Discount (Paid in full one month before start date) – R7999.00
Full Price: R9999.00
Duration: 4 weeks (± 4 hours/week)
Resources needed: Access to a computer and internet
Course Location: Online (two live online sessions per week with access to online resources via our online learning platform)
Entry requirements: Basic marketing knowledge is helpful, but not mandatory
AAA Certificate of Achievement will be awarded upon completion.
For more information, contact us on executivetraining@aaaschool.ac.za
Marketing and Advertising is all about building mutually beneficial partnerships. In this course, delegates will learn the soft skills required to become a better strategic thinker, customer-focused planner and successful relationship builder.
This course is ideal for…
- Anyone involved in delivering client service and managing client accounts
- Anyone involved in new client pitches incl. creatives
- Advertising, media and digital agency professionals
- Entrepreneurs looking to strengthen their client relationship skills
COURSE CONTENTS
- Pitching with impact
- Winning and retaining clients
- Building successful client-agency relationships
- Becoming more effective in delivering excellent client service
- Presentation and communication skills
- Adding value by contributing to winning strategies
- Leveraging insights to optimise campaign plans and creative executions
After completing this course
Delegates will understand a client’s needs and be able to
effectively exceed their expectations.