2020 Dates: 5 October – 13 November
2021 Dates: 7 June 2021 & 4 October 2021
Duration: 6 weeks (± 4 hours/week)
Price: R 7 999.00 (Includes 30% discount). Contact us for discounts on group bookings.
Resources needed: Access to a computer and internet.
Course Location: Online (live online sessions with access to online resources via our learning platform)
Lecturer: Dr. Ludi Koekemoer, expert industry lecturer and author on Marketing and Advertising
Entry requirements: Basic understanding of marketing will be helpful, but not required
AAA Certificate of Achievement will be awarded upon completion.
A key skill every Marketing and Advertising working professional needs is the ability to manage projects effectively.
This course is specifically designed to provide delegates with the basic knowledge and skills they need to plan, manage and deliver good quality Marketing and Advertising projects on time and within budget.
this course is ideal for…
what to expect
What Project Management Is All About
The Project Management Process
Scheduling a Marketing/Advertising Project
Ensuring Quality Management, Costs and Risk
Managing human resources and suppliers
The Importance of Effective Communication, Reporting and Control in Managing Projects
The success of any Marketing or Advertising project is dependent on what seems so simple: communication. However, good communication is often neglected as it is seen as unnecessary, too time consuming or costly. The challenge is to develop and maintain efficient communications and reporting, internally and with external suppliers and contractors.
after completing this course
You will know what is involved in managing a Marketing/Advertising project and how to put together a realistic project plan with a well-defined scope, time schedule, within the confines of a realistic budget. You will feel more confident in managing the project, dealing with schedule changes, resource dynamics and constraints, as well as engaging stakeholders/participants along the way