AAA School Of Advertising

Project Management for marketing & advertising

2021 Dates: w/c 7 June 2021 & w/c 4 October 2021

Cost: Early Bird Discount (Paid in full one month before start date) – R7999.00
Full Price: R9999.00

Duration: 4 weeks (± 4 hours/week)

Resources needed: Access to a computer and internet

Course Location: Online (two live online sessions per week with access to online resources via our online learning platform)

Entry requirements: Basic marketing knowledge is helpful, but not mandatory

AAA Certificate of Achievement will be awarded upon completion.

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Effective project management is a key skill every Marketing and Advertising professional needs. This course covers the skills needed to effectively plan, manage and deliver projects on time and within budget. Concepts such as scope, time schedule, budget, change management and constraints will be understood.

This course is ideal for…

  • Team leaders and team members working on projects within the marketing and advertising space
  • Entrepreneurs


What Project Management Is All About
Nature and importance of Project Management, goals and prioritising of all aspects including key success factors.

The Project Management Process
Discussion of the importance of the value chain and project life cycle and the 5 steps to follow in the process of planning and executing a project successful.

Scheduling a Marketing/Advertising Project  Scheduling is one of the factors that determines the success of a project – learn how to schedule for success

Ensuring Quality Management, Costs and Risk
How to manage all aspect related to Quality Management, cost and risk factors to ensure the success of a project


Managing human resources and suppliers
Identifying and managing project leaders and a high performance team to ensure project success and stakeholder satisfaction


The Importance of Effective Communication, Reporting and Control in Managing Projects
Develop and maintain efficient communications and reporting systems both internally within the organisation as well as with external suppliers and contractors.


After completing this course
Delegates will understand the challenges of managing a project within the Marketing & Advertising industries and be more confident in managing a project.