AAA School Of Advertising

MARKETING 102

2021 Dates: w/c 29 March 2021 & w/c 6 September 2021

Cost: Early Bird Discount (Paid in full one month before start date) – R10399.00
Full Price: R12999.00

Duration: 8 weeks (± 4 hours/week)

Resources needed: Access to a computer and internet

Course Location: Online (two live online sessions per week with access to online resources via our online learning platform)

Entry requirements: Basic marketing knowledge is helpful, but not mandatory

AAA Certificate of Achievement will be awarded upon completion.

For more information, contact us on executivetraining@aaaschool.ac.za

Covering 4 key areas that contribute to marketing success, this course covers both theory and practice. It will ensure delegates are comfortable developing and implementing marketing strategies.

This course is ideal for…

Working professionals in marketing and advertising roles, or those looking to move into a career in marketing.

COURSE CONTENTS

Digital Marketing

Understand the ‘new’ marketplace of the digital world to identify appropriate digital strategies and how to apply them.

Brand Management

Brand management looks at the strategic design and implementation of integrated marketing communication programmes and the various activities necessary to build, measure and manage brand equity. It also explores the strategic planning process and how to create a differentiated positioning for a brand or service.

Brand Engagement

Successful brands have the unique ability to bring together insight and a purpose-led positioning, in order to create a consistent and engaging experience of their brand.

Media Management

This section will discuss how to define a target market using several research tools, the role of media in communication and how media can help to meet business objectives.

After completing this course
Delegates will have a solid understanding of the marketing landscape and how to apply various marketing tools in small, medium and large businesses.