AAA School Of Advertising


2021 Dates: w/c 8 February 2021 & w/c 5 July 2021

Cost: Early Bird Discount (Paid in full one month before start date) – R7999.00
Full Price: R9999.00

Duration: 4 weeks (± 4 hours/week)

Resources needed: Access to a computer and internet

Course Location: Online (two live online sessions per week with access to online resources via our online learning platform)

Entry requirements: Basic marketing knowledge is helpful, but not mandatory

AAA Certificate of Achievement will be awarded upon completion.

For more information, contact us on

This course is the ideal starting point for anyone needing a refresher of the marketing and communication industry, and professionals looking to break into the field. 

Why our delegates recommend this course:

This course is ideal for…

  • Beginners looking to understand the world of marketing
  • Working professionals looking to transition into a role with the marketing department
  • Working professionals who might need a refresher on the basics of marketing


Topic 1: Principles of Marketing

This topic introduces delegates to the fascinating world of modern marketing in an enjoyable and practical way. Learn about the philosophies, elements and concepts of marketing and develop an understanding of the functions and roles that marketing plays within
an organisation.

Topic 2: Marketing Strategy

An introduction to the Strategic Planning Process that covers the key steps to develop a winning strategy and positioning for your brand, how to prioritise an effective action plan against the brand targets and how to evaluate the effectiveness of marketing campaigns.

Topic 3: Consumer Insight

Consumer insight underpins the success of the marketing strategy and is critical for understanding the marketing environment, consumers and stakeholders. Delegates will gain an understanding of how to cultivate a more insightful approach, how to develop insight and build an insightful knowledge base.

Topic 4: Presentation and Writing Skills

Learn best practice skills and tips on how to present marketing outputs with confidence, whether in the form of a professionally written document or in a presentation.

After completing this course
Delegates will have a good understanding of the
fundamentals of marketing.