This exciting course is now in progress
2021 Dates: 11 January 2021 & 15 November 2021
Duration: 3 weeks (± 4 hours/week)
Entry requirements: Basic understanding of marketing will be helpful, but not required
AAA Certificate of Achievement will be awarded upon completion.
For more information, contact us on email@example.com
Many of today’s most successful companies and brands have one thing in common – they put the customer at the heart of everything they do. In this course, we will practically explore how insights can improve your strategic planning, optimise your brand engagement, enhance your creative campaigns and help to secure a competitor advance. We will investigate various principles, tools and techniques to apply to your own brand or service.
This course also looks at how to develop the mindset, behaviours and soft skills you need to become a more Insightful Marketer.
this course is ideal for…
what to expect
What is Insight and why is it important?
Developing an insightful knowledge base
The role of Insight in the strategic marketing process
Maximising Insight on a small budget
How to become an insightful manager
after completing this course
You’ll have a solid understanding of how to be more insightful in your approach to developing your marketing strategy, activity plans and creative executions