AAA School Of Advertising

Insightful Marketing

2021 Dates: w/c 1 March 2021 & w/c 15 November 2021

Cost: Early Bird Discount (Paid in full one month before start date) – R7999.00
Full Price: R9999.00

Duration: 4 weeks (± 4 hours/week)

Resources needed: Access to a computer and internet

Course Location: Online (two live online sessions per week with access to online resources via our online learning platform)

Entry requirements: Basic marketing knowledge is helpful, but not mandatory

AAA Certificate of Achievement will be awarded upon completion.

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This course explains the value of insights and its application to ensure maximum effectiveness of marketing strategies and campaigns. The course investigates the various principles, tools and techniques to apply insight to any brand or service. It also looks at how to develop the mindset, behaviours and soft skills needed to become more insightful in how to approach marketing and stakeholders.

This course is ideal for…
Marketing and Advertising executives, creatives and insight managers, as well as entrepreneurs and business owners who would like to optimise their marketing plans.


What is Insight and why is it important?
Explore where Insight comes from and learn how to differentiate between facts, data and insight

Consumer engagement
How to cultivate an Insightful mindset within your organisation

Developing an insightful knowledge base
Discussion on the type of information needed to develop engaging customer activities, where to source this from, how to process it into useful information

The role of Insight in the strategic marketing process
Discussion on how Insights can optimise business decisions, goal setting and all customer-related activities and learn how to apply these insights to the company brand, service or business

Maximising Insight on a small budget
A case study on a brand with no budget and how Insight turned the brand performance around

How to become more insightful
Reflect on the key soft skills, mindset and approach needed to become more insightful and how to apply this to your work and stakeholder relationships

After completing this course
Delegates will have a solid understanding of the marketing landscape and how to apply various marketing tools in small, medium and large businesses.