DIGITAL MARKETING
2021 Dates: w/c 31 May 2021
Cost: Early Bird Discount (Paid in full one month before start date) – R10399.00
Full Price: R12999.00
Duration: 8 weeks (± 4 hours/week)
Resources needed: Access to a computer and internet
Course Location: Online (two live online sessions per week with access to online resources via our online learning platform)
Entry requirements: Basic marketing knowledge is helpful, but not mandatory
AAA Certificate of Achievement will be awarded upon completion.
For more information, contact us on executivetraining@aaaschool.ac.za
This course will give delegates a solid understanding of digital marketing and how to use the relevant principles, tools and techniques when developing appropriate digital strategies, implementing campaigns and measuring its effectiveness.
Why delegates recommended this course earlier in 2020:
This course is ideal for…
Working professionals wanting to:
- Get up to speed with the latest digital trends
- Gain current and in-demand digital marketing skills
- Learn more about digital marketing strategy
- Be equipped to implement digital marketing executions
COURSE CONTENT
THE DIGITAL WORLD – THE CONNECTED WORLD
Understanding the context and fundamental principles of the digital marketplace
THE MARKETING MIX REMIXED
Understanding the elements of the online marketing mix and the 8th P; Partnerships in an online context
E-MODELS
Discussing the different e-models and online channels that affect communication and sales
E-CUSTOMERS
Understanding e-customers and how different their buying patterns and loyalty is to traditional customers
SOCIAL MEDIA MARKETING
Investigating the different social media components and how to use these effectively for different outcomes
DESIGNING FOR A DIGITAL EXPERIENCE
Understanding which aspects should be considered when designing a website
TRAFFIC BUILDING
Understanding the range of options available to build and maintain traffic across digital platforms
E-CRM
Understanding the importance of CRM and how to apply CRM across various digital platforms
MANAGING DIGITAL MARKETING
Management issues, opportunities and strategies related to the management of digital marketing strategies
E-PLANNING
Creating, implementing and monitoring of digital marketing plans
ONLINE REPUTATION MANAGEMENT
Identifying online target markets, segmentation and the most relevant marketing mix to engage priority segments
ONLINE METRICS
Understanding the measurement of ROI for digital marketing efforts and the maximising thereof
After completing this course
Delegates will have a solid knowledge of the digital marketing landscape and a firm understanding of the topics covered.