2020 Dates: 29 September – 6 November 2020
2021 Dates: 25 January 2021 & 28 June 2021
Duration: 6 weeks (± 4 hours/week)
Price: R 9 999.00 (Includes 30% discount). Contact us for discounts on group bookings.
Resources needed: Access to a computer and internet.
Course Location: Online (two live online sessions per week with access to online resources
Lecturer: Lourens Prinsloo, industry expert with +20yrs experience as Ad Agency owner, creative and consultant
Entry requirements: Basic marketing knowledge is helpful, but not mandatory
AAA Certificate of Achievement will be awarded upon completion.
The term ‘copy’ refers to the text in ads and on different communication platforms – however, as a Copywriter your work will involve much more than just writing the words. Ideas are what it’s all about – and how to communicate them effectively depending on the medium you use.
In a digital world, advertising and marketing communication is overflowing with ever-evolving platforms including social media, web and online advertising.
This course covers the common digital platforms today and how to communicate your ideas to their best advantage.
this course is ideal for…
what to expect
after completing this course
This is a practical course and your lecturers will guide you through a number of briefs that implement the topics mentioned here.
You will produce a final assignment and on completion will be awarded a certificate of achievement.