AAA School Of Advertising

Date: 29 September – 6 November  

Duration: 6 weeks (± 4 hours/week)

Price: R 12 999.00  OR 30% Early bird discount: R 9 999.00 if you enrol by 8 September

Contact us for discounts on group bookings.

Resources needed: Access to a computer and internet.

Course Location: Online (two live online sessions per week with access to online resources

Lecturer: Lourens Prinsloo, industry expert with +20yrs experience as Ad Agency owner, creative and consultant

Entry requirements: Basic marketing knowledge is helpful, but not mandatory

AAA Certificate of Achievement will be awarded upon completion.

Copywriting for a Digital World

The term ‘copy’ refers to the text in ads and on different communication platforms – however, as a Copywriter your work will involve much more than just writing the words. Ideas are what it’s all about – and how to communicate them effectively depending on the medium you use. 

In a digital world, advertising and marketing communication is overflowing with ever-evolving platforms including social media, web and online advertising. 

How do you adapt your copywriting to make the most of these online mediums? 


This course covers the common digital platforms today and how to communicate your ideas to their best advantage.

this course is ideal for…

  • Anybody wanting to learn how to use online communication effectively
  • Marketers wanting to expand their skill set
  • Entrepreneurs wanting to use online platforms to promote their business


what to expect

  • Opportunity to learn from an industry expert and receive feedback on your practical work
  • ‘Live’ online lectures and consultations
  • Small classes to ensure quality interaction and discussions

In this course you will cover the following

  • Making an idea work in different online media
  • Understanding the strengths and weaknesses of various digital media platforms
  • Visualizing and writing for your target market
  • Principles of effective writing for:
  • Google advertising
  • Banner ads
  • Emailers
  • Newsletters
  • Blogs
  • Social media
  • Websites
  • Search Engine Optimization
  • Mobile Marketing (SMS)

after completing this course

This is a practical course and your lecturers will guide you through a number of briefs that implement the topics mentioned here. 

You will produce a final assignment and on completion will be awarded a certificate of achievement.