AAA School Of Advertising

Copywriting for a Digital World

2021 Dates: w/c 14 June 2021

Cost: Early Bird Discount (Paid in full one month before start date) – R11999.00
Full Price: R14999.00

Duration: 6 weeks (± 4 hours/week)

Resources needed: Access to a computer and internet

Course Location: Online (two live online sessions per week with access to online resources via our online learning platform)

Entry requirements: Basic copywriting skills are helpful, but not mandatory

AAA Certificate of Achievement will be awarded upon completion.

For more information, contact us on executivetraining@aaaschool.ac.za

The term ‘copy’ refers to the text in ads and on different communication platforms.  In this course, delegates will practice how to effectively communicate their ideas and marketing messages using various digital platforms to their best advantage.

This course is ideal for…

  • Marketing and advertising professionals who would like to learn or expand their skills in effective online communication
  • Anyone managing their business’ digital platforms
  • Entrepreneurs wanting to use online platforms to promote their business and reach their customers effectively

COURSE CONTENT

  • Making an idea work in different online media
  • Understanding the strengths and weaknesses of various digital media platforms
  • Visualizing and writing for your target market
  • Principles of effective writing for:
  • Google advertising
  • Banner ads
  • Emailers
  • Newsletters
  • Blogs
  • Social media
  • Websites
  • Search Engine Optimization
  • Mobile Marketing (SMS)

After completing this course
Delegates will be able to write relevant and engaging copy and be equipped to apply their writing skills to a variety of digital platforms.