The AAA has designed a programme, called The AAA Ad Room, that gives a unique opportunity to high school learners to unlock and prove their talents and potential.
Through this initiative, three talented students will be awarded full academic bursaries each valued at more than R255 000.
The Ad Room is a platform developed by AAA School of Advertising to identify talented, passionate students that think differently.
It is about giving learners an opportunity to study at a prestigious institution- AAA.
The Ad Room aims to challenge grade elevens and matriculants to break through their set thinking patterns, investigate different scenarios and express their own creative or strategic ideas to reach a level of creative thinking worthy of winning a AAA bursary.
Their aim is also to give the participants insight into the wider advertising industry and the career opportunities within.
The second challenge will be launched In September and the final one in November 2020.
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