AAA School Of Advertising


30 Years of Brilliance

The AAA School of Advertising was established 30 years ago by the Association of Advertising Agencies (AAA) to train young talent into the advertising industry and has been known as the official higher education institution for the South African Advertising Industry ever since.

The AAA adopts a holistic approach to teaching advertising, design and marketing, incorporating the challenges of new technology and media. Our ties to the industry ensure students are given live briefs to work on, in agency-simulated teams, allowing them to integrate theory with practice and hit the ground running once they graduate.


Since 2020, our students have consistently been recognised for their creative excellence and strategic ability. Year after year, AAA students deliver impressive performances at both internationally acclaimed and South African industry award ceremonies.

International Awards:

  • Our creative students have won 5 Gold and 17 Silver/Bronze international Advertising awards, including CLIO and D&AD awards
  • Our Marketing students have won 10 L’Oreal Brandstorm awards, with the winning teams representing SA at the L’Oreal world competition in Paris, France.


2020 Awards Finalists

Pendoring Silver Award

Pendoring Silver Award Student: Sune Liebenberg, 3rd year Graphic Design We were tasked to create a digital magazine that would encompass the new era of work during the Covid 10 Pandemic. I chose to create a VR magazine for an Afrikaans market to bring the concert

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MATRICS 2020, NOW IS YOUR TIME TO THRIVE! By Debbie Lees: Foundation Programme Manager, The AAA School of Advertising. “Part of being optimistic is keeping one’s head pointed toward the sun, one’s feet moving forward.” (Nelson Mandela) Final examinations can be a significant time of

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