AAA School Of Advertising


30 Years of Brilliance

The AAA School of Advertising was established 30 years ago by the Association of Advertising Agencies (AAA) to train young talent into the advertising industry and has been known as the official higher education institution for the South African Advertising Industry ever since.

The AAA adopts a holistic approach to teaching advertising, design and marketing, incorporating the challenges of new technology and media. Our ties to the industry ensure students are given live briefs to work on, in agency-simulated teams, allowing them to integrate theory with practice and hit the ground running once they graduate.


Since 2020, our students have consistently been recognised for their creative excellence and strategic ability. Year after year, AAA students deliver impressive performances at both internationally acclaimed and South African industry award ceremonies.

International Awards:

  • Our creative students have won 5 Gold and 17 Silver/Bronze international Advertising awards, including CLIO and D&AD awards
  • Our Marketing students have won 10 L’Oreal Brandstorm awards, with the winning teams representing SA at the L’Oreal world competition in Paris, France.



Welcome to The Ad Room

Welcome to The Ad Room   The AAA has designed a programme, called The AAA Ad Room, that gives a unique opportunity to high school learners to unlock and prove their talents and potential. Why take part? Through this initiative, three talented students will be

Read More »


10 TIME SA L’OREAL BRANDSTORM WINNERS AAA students have done it again!  Congratulations to our final year students: Ian du Toit (Copywriter), Miikha Gonsalves (Graphic Designer) and Keenan Pillay (Art Director), who won the national finals of the L’Oréal Brandstorm under the mentorship of their lecturer, Gwen

Read More »