AAA School Of Advertising


30 Years of Brilliance

The AAA School of Advertising was established 30 years ago by the Association of Advertising Agencies (AAA) to train young talent into the advertising industry and has been known as the official higher education institution for the South African Advertising Industry ever since.

The AAA adopts a holistic approach to teaching advertising, design and marketing, incorporating the challenges of new technology and media. Our ties to the industry ensure students are given live briefs to work on, in agency-simulated teams, allowing them to integrate theory with practice and hit the ground running once they graduate.


Since 2020, our students have consistently been recognised for their creative excellence and strategic ability. Year after year, AAA students deliver impressive performances at both internationally acclaimed and South African industry award ceremonies.

International Awards:

  • Our creative students have won 5 Gold and 17 Silver/Bronze international Advertising awards, including CLIO and D&AD awards
  • Our Marketing students have won 10 L’Oreal Brandstorm awards, with the winning teams representing SA at the L’Oreal world competition in Paris, France.



Matric Roadmap: Take control of your exams

Matric Roadmap: Take control of your exams As the examination period approaches, you may feel the pressure of the exams getting to you. “It is quite normal to feel some anxiety about exams”, says Debbie Lees, Foundation Programme Manager of the AAA School of Advertising.

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Your learning journey matters

Your learning journey matters Potential. Talent. Hope… you know you have it and others recognise it in you. So why do we so often find ourselves looking back at yet another year where our own personal development was put on the back burner? It is

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