CT 021 422 1800 JHB 011 781 2772
16th July 2018
On the 16th July, the highly valued annual APEX events were held in Sandton, where the Association for
Communication and Advertising (ACA) hosted the 2018 APEX Awards Ceremony. Marketing moguls and brand barons
converged on the Sandton Convention Centre where eight deserving students of the AAA School of Advertising
were awarded bursaries.
While the APEX Awards programme is all about effectiveness in communications campaigns, it is also a programme which supports education, specifically within the context of the industry. It was announced at the 2018 APEX awards ceremony that four students from the AAA Cape Town campus, and four from the Johannesburg campus were being awarded one-year bursaries from funds generated through the involvement of the key partners and sponsors of the awards. This brings the total number of APEX bursaries awarded since the programme launched in 2010 to 80. The following students were recipients of the bursaries on the night.
Johannesburg Campus: Entle Nqinana, 2nd Year BA in Marketing Communication, Lerato Monyemoratho, 3rd Year BA in Creative Brand Communication, Sherwin Roper, 3rd Year BA in Marketing Communication and Monde Mvundle, 3rd Year BA in Marketing Communication
Cape Town Campus: Daniela Keify, 2nd Year BA in Creative Brand Communication, Mvelo Muthwa, 2nd Year BA in Creative Brand Communication, Ridhaa Batchelor 2nd Year BA in Creative Brand Communication and Unarine Nengwekhulu, 2nd Year BA in Marketing Communication
1st January 2018
The Association for Communication and Advertising NPC (ACA) has announced that it is selling its
shareholding in the AAA School of Advertising (AAA) to Richfield Holdings.
The agreement follows an offer to purchase the AAA from Richfield that was duly accepted by the ACA at its
Annual General Meeting held on 24 May 2018.
Boniswa Pezisa, outgoing chair of the ACA says:
/ “One of the key aspects of the Richfield offering is their ability to incorporate technology into tertiary education – specifically, within the AAA, and in so doing, take the AAA to greater success going forward. Richfield, which offers blended learning and best in class educational instruction and facilities, provides a new and positively successful base from which the AAA will have improved opportunities to continue growing and providing industry-ready graduates to the profession.”
Comments Jay Ramnundlall, Richfield CEO:
“In a similar vein to how the marketing, advertising and communications sector often disrupt and drive change, so too has Richfield pioneered disruptive methodologies and technologies with respect to tuition and the cost of education. It is with great anticipation that we add the marketing, advertising and communications sector to our wide-ranging offering and continue delivering highly qualified individuals that employers in the sector require and have become accustomed to receiving from the AAA.” The benefit of being ‘close’ to the advertising profession via the ACA will not be lost in the immediate future. The ACA and Richfield have signed an MOU which ensures the ACA’s involvement for a period of no less than three years. The ACA will continue promoting the AAA and assisting with industry activities in the same manner as it has done in the past. This will ensure that the profession continues to receive the benefit of a sustained stream of best of breed and qualified talent from the AAA.
Ensuring the future-proofing of the institution “The sale of the AAA has been concluded with a view to ensuring the future proofing of the institution, together with safeguarding the continued legacy that has become the AAA within the broader advertising, communications, media and marketing professions,” notes Pezisa.
“The AAA is a leader in higher education and with the backing of the Richfield, is set to enter the future stronger and bolder than ever before. We welcome the students and staff to the Richfield family and look forward to continuing the existing mutually beneficial relationship with the ACA and its member agencies,” concludes Ramnundlall.
The sale of the AAA is effective as of the 1 January 2018 with Richfield assuming a management role with immediate effect.
31st October 2017
The JHB campus will be located in the Braes Office park, 3 Eaton Road, Bryanston.
The new Johannesburg campus of the AAA School of Advertising is now located within what is fast becoming the heart of ‘ad land’, where a number of leading brands and communications and media agencies are situated.
The new campus was inaugurated on October 13th, the final day of the students’ annual
Entrepreneurship Week. It incorporated the first annual Fo’Eva Friday celebration where music, food and entertainment were the order of the day. A highlight of the event was the sale of the products developed by the students for Entrepreneurship Weekand a performance by Yfm DJ, Da Kruk.
Defined by a well maintained and attractive building, with 24 – hour security and abundant outdoor space for student breaks, the new campus is visible from William Nicol Drive.It is in close proximity to both the Nicolway and Epsom Downs Shopping Centres, making its easily accessible to main transport routes.
The move to the Bryanston location took place during the September break with students kicking off the final stretch of the academic year at the new address.
“The students are truly excited about the move, and there is a sense of excitement that prevails throughout the campus. The move was seamless, with the students immediately feeling a sense of belonging.
A similar move was successfully carried out at the Cape Town Campus not long ago and management at the AAA is confident that the move in Johannesburg will be equally successful,” says Executive Dean and Head, Krishna Govender“
Whether studying toward a degree in marketing or creative brand communications, a diploma in copywriting, or enrolling in one of the AAA’s many sought - after industry - related short courses, students find all that they need at the new location. It gives them an even stronger sense of belonging to this exciting and dynamic industry. We wish the students well in their new home,” concludes Govender.
All the AAA School of Advertising Johannesburg Campus contact details remain unchanged.
Prospective students can contact the AAA on (011) 781- 2772 or alternatively via social media platforms Facebook and Twitter.
16th November 2017
Creative people see the world differently and that's what makes them brilliant. We asked a few of our students how they see things differently.
1st January 2017
This bursary offer is a means of ‘giving back’ to the broader Marketing and Communications sector. It will be used to assist with the transformation process in the profession currently being undertaken by the Association for Communication and Advertising (ACA).
The bursaries are on offer to qualifying and deserving students with academic potential that wish to study toward a career in creative communications in the 2017 academic year. Bursaries are available at the Johannesburg and Cape Town campuses and prospective students are required to register by the 15th of February. The institution (AAA), which is the official tertiary institution for the advertising industry, is offering the bursaries to those wanting to study the BA Degree in Creative Brand Communication or a Diploma in Copywriting.
In order to accommodate as many students as possible, bursaries are being offered to first year students with academic potential and financial need - specific criteria do apply. The bursary provides substantial financial assistance towards the first year tuition fees.
“At the AAA, we look to harness creative talent and deliver to the industry students who are prepared for the world of work, with skills and educational capabilities that are in line with agency’s requirements,” says Professor Krishna Govender, Executive Dean and Head at the AAA.
There are many career options available within the broader advertising profession, and it is not restricted to only those with artistic abilities and talent. While the advertising industry is ideal for artistic individuals to enter a professional career, it also provides for those that have creative flair in terms of writing, strategic thinking, people and management skills and more. This is for the creative thinkers, those that see beyond the norm - often seen as the ‘square peg trying to fit in the round hole’ – and often feel that they have no professional career to aspire to.
“We offer these bursaries in an effort to afford creative youth an opportunity to achieve a qualification and a career in the marketing and communications sector. We want to remind parents and their children that there is a future for those learners for whom maths and science are a daily challenge! The bursaries are also designed to contribute to transformation within the industry through supporting as many first year students as is possible,” concludes Govender.
For more information call Trudie Diffenthal at the AAA JHB on 011 781 2772 or send an email to firstname.lastname@example.org. For Cape Town enquiries, call Rubeshan Nayager at the AAA CPT on 021.422.1800 or send an email to email@example.com.
To apply online to study at the AAA School of Advertising, please visit the applications tab on the AAA website - http://bit.ly/2ffj2hx
1st August 2017
The results of the 2017 Loeries continues to solidify the positioning of the AAA School of Advertising as a leading education institution.
1st September 2017
Masito will be lecturing on Marketing Communication Issues in Multicultural Markets (MCIMM) at the Cape Town faculty.
An intimate knowledge of the various segments in a multi-cultural society is a key to marketing success. Marketing communication takes place in the dynamic arena of popular culture, which requires an up-to-date awareness of trends in society. The AAA School of Advertising is offering a short course which addresses the above marketing challenge. The course offered at the AAA Johannesburg campus will lectured by the highly respected industry specialist Mzamo Masito.
South Africa has an extremely diverse population; thus marketers and agencies have realised that the ‘one-size-fits all’ marketing campaign does not work. In addition to multiple races, cultures, religions, belief systems, there is a massive emerging middle class, and it’s clear that marketers are faced with a myriad of options in reaching the desired target market. It is imperative therefore that marketers are up to speed with the latest lifestyle trends and general demographic movements in order to effectively speak to their market.
The MCIMM course provides in-depth knowledge on what is required for a brand to effectively impact its desired audience, particularly within a fragmented social landscape such as in South Africa. The course will also look beyond simple cultural differences and stereotypical beliefs. It will highlight among other things the numerous changes that can occur within a developing and multi-cultural society.
“Today, marketers are much more aware of the significant opportunity that diverse demographic and cultural groups present, and it is clear that they can no longer afford to neglect any one of the many groups within South Africa. We are excited that Mzamo Masito - a leading marketer with extensive experience in this area - will be lecturing on our upcoming short course,” says Prof. Krishna Govender, Executive Dean and Head of the AAA.
Mzamo Masito is the Managing Executive Brand Marketing and Communications for Vodacom Africa Group, a position he took up after a recent assignment at Vodafone London, where he was responsible for Global Brand Engagement Strategy. He is currently serving on the Advisory Board of the Gordon Institute of Business Science (GIBS). Mzamo’s academic articles have appeared in major periodicals nationwide and he has served as a lecturer, convener, consultant and orator for the UCT Unilever Institute.
1st Feb 2017
On Wednesday 24th February 2016, industry stalwart and highly respected Nkwenkwe Nkomo retired from his position as Chair of the Board of Directors at the AAA School of Advertising (aaa). During his career in advertising and communications, Nkwenkwe Nkomo climbed the precipice of his profession while simultaneously changing the face of the sector. In 1997, he was the first Black person to be elected Chairperson of the ACA Board of Directors and later Chair of the aaa.
The aaa is a wholly-owned subsidiary of the advertising and communications sector’s recognized industry body – the Association for Communication and Advertising (ACA). The tertiary institution was formed by the industry 26 years ago, to feed skilled talent into the profession.
Whilst at the helm of the profession, Nkwenkwe Nkomo launched the industry’s transformation agenda which has culminated into what today is known as the MAC SA Sector Charter. His commitment to making a difference in the sector yielded a significant contribution to the profession and its official training institution, the aaa.
“The aaa thanks Nkwenkwe for the invaluable contribution made during his many years of service, and wishes him well for the future. A true legend in his time, we are honoured to have had Nkwenkwe play a role in building the aaa into the prestigious and respected tertiary institution that it is today,” comments Mike Gendel, Group CEO Gendel Strategic Marketing Group and ACA Chairperson.
Taking over from Nkwenkwe Nkomo is Marella O’Reilly who has been a member of the aaa Board for a number of years. She is a Fellow of the Africa Leadership Initiative South Africa, a member of the Aspen Global Leadership Network and holds a Masters degree in Business Leadership.
“The entrepreneurial, strategic and business skills Marella contributes to the Board adds immense value in driving the objectives of the institution. We look forward to her continued involvement and leadership in taking the aaa into the future,” concludes Gendel.
Call 011 781 2772
Cape Town campus
6th Floor, AAA House, 112 Long Street, 8001
021 422 1800
ACA House, The Braes Office Park, cnr William Nicol Dr & Bryanston Dr, Bryanston